Press Release

Apptio CMO Invited to Speak on Best Practices for Effective IT Management at Upcoming Industry Events

Chris Pick to Discuss Cloud Economics and Managing the Business of IT at CloudConnect and OCIO Events

SEATTLE, Wash. – February 13, 2012 – Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that Chris Pick, chief marketing officer for Apptio, will be speaking on the economics of cloud computing at the upcoming Cloud Connect event, taking place from February 12 – 16 at the Santa Clara Convention Center. On February 15th, Pick will give a presentation to the Office of the CIO in San Jose on how to manage the business of IT.

Cloud Connect

What: Understanding Cloud Economics: From Best Practices to Hidden Costs

When: Tues., Feb. 14 from 11:15 a.m. – 12:30 p.m. PT

Where: Santa Clara Convention Center – Grand Ballroom E, Santa Clara, CA

Description: Cloud computing is quickly transforming the way that enterprises do business. However, due to the relatively young age of the technology, many enterprise IT departments are not getting the most bang for their buck, often buying the wrong cloud services and expecting an instant return on investment. This session will provide an overview of the economics of cloud computing, include a comprehensive checklist of hidden costs and best practices for communicating the value of the cloud to the rest of the business. Armed with these tools, enterprise IT departments will be able to calculate, justify, and measure the true costs of adopting the cloud in order to maximize their ROI.

Office of the CIO (OCIO)

What: Managing the Business of IT

When: Wed., Feb. 15 from 3:30 p.m. – 6:00 p.m. PT

Where: 565 Silver Creek Valley Road #343, San Jose, CA

Description: CIOs have spent decades building business management solutions for nearly every department of the enterprise, from sales and marketing to project management. However, when it comes to managing their own business, many CIOs continue to rely on spreadsheets to justify crucial strategic decisions. Whether it’s a rationalizing an application development project, or a simple goal of shifting more IT spend to “change the business” initiatives, today’s CIOs need an easy-to-use solution that can calculate, allocate, and communicate IT costs to the business with a higher degree of precision than spreadsheets can provide. This session will examine the latest trends from the frontlines of Technology Business Management and showcasing real world examples from some of today’s most innovative CIOs at Fortune 1000 enterprises.

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio’s TBM solutions play a critical role in helping companies understand and drive chargebackvirtualizationcloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke’s Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

Contact:

Lindsey Bradshaw
Barokas PR for Apptio
apptio@barokas.com
206-264-8220